ABOUT UNCAT
We look forward to meeting you!
The best way to get to know Uncat is to book a live 1:1 demo with our team. We’ll show you all the features of Uncat and answer all your questions. Most importantly, we’d like to learn about you and your clients and see how we can add value.
Meet the Uncat team
Adam Slack is President of Two Roads, a modern, award-winning bookkeeping company with 350 clients based in Knoxville, Tennessee. Adam had the idea for Uncat years ago after becoming fed up with trying to use spreadsheets to communicate with clients. He’s our CFO. Connect on LinkedIn.
Jared M. Smith has a PhD in Computer Science from the University of Tennessee. Previously a lead scientist at the largest U.S. national lab, Jared is a cybersecurity expert and additionally a founder of multiple annual hackathons. Jared is the architect and CTO of Uncat. Connect on LinkedIn.
Kaleigh Veca Smith is passionate about user experience. She created the Uncat logo where the “u” is also a question mark and a cat tail. With a keen eye for user interface and design from past ad agency and corporate experience, Kaleigh is our CXO. Connect on LinkedIn.
Brandon Bruce is a software entrepreneur. He was previously co-founder of Cirrus Insight which was #41 on Inc. 500 list in 2016. Brandon loves making software that people like to use. He is an ultra runner and cyclist, and he’s our CEO. Connect on LinkedIn.
We look forward to meeting you on a live demo. We also have on-demand tutorial videos and we host a weekly webinar.
why we built UNCAT
“I like this better.”
— A client of one our customers
We built Uncat to scratch our own itch – to save ourselves time and make life easier for our clients. We got tired of exporting spreadsheets of uncategorized expenses, chasing clients for information, and manually entering client responses into QuickBooks Online.
We started coding and showed an early version of Uncat to accountants and bookkeepers at QuickBooks Connect conferences in San Jose and Toronto in 2019. The application still needed a lot of work and polish, but the feedback was consistently enthusiastic. Uncat could help a lot of people – accountants, bookkeepers, clients – save a lot of time.
We added dozens of features based on feedback from our early users. We passed Intuit’s technical and security reviews and launched Uncat on the QuickBooks App Store in 2020. Today, we get to work with modern accounting firms and bookkeeping professionals and their clients to resolve uncategorized expenses.
A highlight of building Uncat is receiving kudos from the people we serve. One of our favorite testimonials is from an email that a client sent to their accountant who then forwarded the email to us. It reads simply, “I like this better.” You can read (and write) reviews on the QuickBooks App Store and G2. Here are a few recent reviews.
As a growing startup, we like to give back whenever we can. We were able to make a gift to the Young-Williams Animal Center in our hometown when we won the Crowd Favorite prize at Startup Day in Knoxville.
