Accounting Influencers You Should Follow
Estimated Reading Time: 4 minutes
In today’s technology and social media-driven age, keeping up with social media is essential for practically any business or practice. While your business or practice might not be at the same level as Wendy’s or Target’s social media accounts, the social media world is a place for you to network, establish connections, and keep a keen eye out for trends in your industry.
Engaging with the right audience and the proper accounts—such as industry leaders and influencers—can be the key to optimizing your practice, bringing in new clients and revenue, and taking your business to the next level.
To help you jumpstart your social media journey, we’ve curated a list of numerous accounting industry influencers who you should consider following to fill your social media feeds with relevant, influential news, knowledge, and leadership.
6 accounting influencers on social media
Jennifer Lee Wilson
As a CPA, speaker, author, and consultant, Jennifer is one of the best accounting influencers surrounding the CPA profession. Jennifer advocates for challenging the traditional CPA mindset and inspiring innovative, transformative change in the accounting industry through her company, Convergence Coaching. Her focus on the next generation of talent is inspiring as she encourages growth, the development of new habits and skills, and challenging and questioning issues or ideas in the accounting industry.
Additionally, Jennifer has been awarded a spot in CPA Practice Advisor’s Accounting Hall of Fame, was listed as one of the Top 25 Thought Leaders for CPA Practice Advisor in 2019, the Top 100 Most Influential People in Accounting by Accounting Today, and one of the Most Powerful Women in Accounting by AICPA.
Twitter: @JenLeeWilson
Nayo Carter-Gray
If you end up following only one accounting influencer from this list, make it Nayo Carter-Gray. She is one of the best influencers on the technology side of accounting, setting the groundwork to help small to large accounting firms climb aboard the technology train—whether from cloud accounting to new software or accounting integrations.
Additionally, as the owner and founder of 1st Step Accounting LLC, her goal is “making accounting a little less taxing” for small business owners. So, if you’re a small business owner or part of a smaller firm/business, following her accounts is MUST.
In terms of experience and accolades, Nayo Carter-Gray was named one of Hubdoc’s Top 50 Cloud Accountants (North America) in 2017 and 2018 and served as a member of the Intuit Accounting Council from 2018-2019.
Twitter: @NayoCarterGray
Instagram: @nayocartergray
Jason Staats
Jason Staats is a CPA and an accounting influencer with a focus on automation for accountants and building communities of accountants.
You can find his content on numerous platforms and in numerous forms, from tweets and memes on Twitter, podcast episodes on AutomationTown, videos on YouTube and TikTok, and his self-made accountant community called Realize Community. Realize Community creates a space for accountants and tax pros to come together and shape the future of the industry. Together, accountants can learn and share new ideas and technologies, provide resources and tools like workshops, and have a place to confide their thoughts about the profession.
⭐️ Pro Tip: Jason Staats even has a video about Uncat discussing how you can automate your client bookkeeping and issues with uncategorized transactions through Uncat!
Twitter: @JStaatsCPA
YouTube: jason_cpa
TikTok: @jstaatscpa
Automation Town (Podcast)
Twitter: @automationtown
Website: automationtown.fm
Hitendra Patil
Patil is your go-to accounting influencer for information, updates, and advice on firm growth and customer success. For over 20 years, Patil has been a vital asset to the accounting, bookkeeping, and finance industries, so you’re guaranteed to find valuable, actionable content to apply to your business or practice. He recently published his second book, The Definitive Success Guide to Client Accounting Services, this year.
This how-to book provides descriptions and explanations on how to execute each step and tip, includes downloadable spreadsheets and charts, and additionally details how to market, charge for, and utilize client accounting services (CAS) to create the foundation for a trusted client relationship. Whether or not you implement or offer CAS, this book is a fantastic resource from an expert in the industry to guide the management of your practice.
Patil has also been recognized as a Top 100 Influencer and Thought Leader for five consecutive years (2017-2021) and one of the Top 10 Accounting/Tax Pros to Follow on Social Media in 2018, 2019, and 2021.
Twitter: @HitendraRPatil
Donny Shimamoto
Donny Shimamoto is another accounting influencer with a technology niche . Donny is the founder and managing director of IntrapriseTechKnowlogies LLC, a specialized CPA firm committed to assisting small businesses to utilize strategic technology and proactively manage their business to reach optimal growth. His experience with larger organizations in IT governance, business intelligence initiatives, business advising, and dozens of other industries makes him a distinguished influencer with a unique perspective for small practices/businesses.
He has been acclaimed for his influence and knowledge on multiple notable lists such as The Top 100 Most Influential People in Accounting by Accounting Today and The Top Thought Leaders in Public Accounting by CPA Practice Advisor.
Tom Hood
Tom Hood is perhaps the most experienced accounting influencer on this list. Since 2011, he has been awarded numerous accolades: the Second Most Influential Person in Accounting by Accounting Today Magazine, one of the first five thought leaders inducted into the Accounting Hall of Fame in 2015 by CPA Practice Advisor, and one of LinkedIn’s Top 100 Influencers. Across his social media platforms—Twitter, LinkedIn, and other social apps—Tom has over 750,000 followers.
With all of this experience and spotlight, you’re guaranteed to find insightful, high-quality, and relevant knowledge on practically anything in the accounting industry. Currently, he works as the Executive Vice President of Business Engagement & Growth for the Association of International Certified Personal Accountants (AICPA).
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